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Encore Hour

Encore Hour
Pictured: Carissa Johnson | | @carissajohnsonmusic


Located at 303 Newbury Street, Encore is a Boston-based, music-inspired lifestyle apparel brand. Encore Hour is our in-store concept where musicians come in, play, connect with an audience, and promote their projects. It's one hour that's all about the music. Together lets create an authentic music experience that ultimately helps promote the unifying power of local music.

Event Structure:

  • One Hour Block of Time
  • 50 Minutes of Musical Performance (one cover song)
  • 10 Minutes of Interaction w/ the Audience (general questions)
  • One Encore Song to Close the Set
  • Musician promotes the event to their network
  • Performing artist(s) Provide All Needed Sound Equipment

What Encore Provides:
  • An intimate and unique performance space on iconic Newbury Street
  • An engaged audience of up to 50 people that will support your music
  • A flexible window in terms of event timing - I.e. we work with your schedule
  • Exposure of your music on our growing YouTube channel subscribed to by our national customer base
  • The Option to Sell Your Merchandise in Store
  • A free Encore Hour t-shirt to all performing artists

  • Payment: Performer is provided a high quality, multi-camera live video production of their performance and 15% monetary payout of our total ticket sales for the event.

Interested in Setting Up Your Encore Hour Event?

Please click HERE to fill out an 'Encore Hour' application/form!

For additional information or questions, please e-mail us at or send a DM to @encoreapparelco on Instagram and we'll go from there.