In 2013, New England natives Casey Paton and Mark Lisavich decided to break from the corporate world to take a chance on building a lifestyle enterprise they named Encore Apparel Company.
Hopeful the business venture would be exciting and revitalizing, they were drawn to the name Encore. Being that starting a company was a completely new pursuit for them – call it a 2nd act – helped finalize the decision.
With influence from the insightful lyrics and revolutionary ideas of the folk-rock music scene from the 1960’s, the goal was to create a free-thinking apparel brand with roots tracing back to that rebellious, but inspiring time period. ‘Life is Short. Play it Loud.’ perfectly captured the spirit behind the brand.
E.A.C. started out producing simple music-inspired, graphical t-shirts and soon began connecting with various charitable causes around the country. Promoting these stories became the foundation of the company’s LOCAL giving program. Eventually, the LOCAL platform began to focus exclusively on preserving and reviving music programs in schools – a cause both founders were particularly passionate about.
Since launching in the fall of 2014, the Encore Apparel Company has been traveling its own path, working to gradually establish itself to a growing audience. While there is no blueprint for launching any business, just getting out there, taking some big risks, and believing in the possibility of making a positive impact, that in itself has been a rewarding experience.